Tracking Customer Behaviour in Store

Tracking Customer Behaviour in Store

Contact Us

This advanced solution leverages depth vision technology combined with AI to track and analyze customer attention and interaction within retail environments. It enables detailed insights into shoppers’ behavior, including where they look and which products they pick, helping retailers optimize store layouts, product placements, and marketing strategies.

Category:

Description

Features & Specifications

AI-Powered Shopper Detection:

  • Utilizes depth cameras and AI models running on edge GPU devices to precisely detect shopper movements, gaze direction, and product interaction on shelves.

  • Automatically assigns anonymous customer IDs to track individual shopper behavior in a privacy-compliant manner.

Detailed Behaviour Mapping:

  • Captures and logs the frequency and location where shoppers glance and pick products through X and Y coordinates on the product shelf.

  • Produces raw data outputs in formats such as Excel or CSV, including timestamps, customer IDs, and shelf interaction points.

Data Analysis & Visualization:

  • Enables conversion of raw data into frequency matrices to identify popular product zones and shopper engagement patterns.

  • Supports generation of heat maps for visual analysis of attention hotspots on store shelves, aiding marketing and merchandising decisions.

Edge Computing & Monitoring:

  • Employs dedicated GPU edge servers equipped with AI models for real-time data processing and analysis within the store environment.

  • Provides on-site installation, calibration, and user training to ensure smooth operation.

Privacy-Focused Design:

  • Records behavioral data without capturing personal identifiers, ensuring shopper anonymity while delivering actionable insights.

Applications

  • Retail Marketing Optimization: Understand product interaction and visual attention to improve shelf layouts and promotional strategies.

  • Store Performance Evaluation: Quantify customer engagement metrics for individual product displays or entire store sections.

  • Consumer Behavior Research: Gather granular data for shopper behavior studies and customer experience improvements.

Highlights

  • Non-Intrusive Monitoring: Depth vision technology tracks shopper behavior without disrupting the shopping experience.

  • Real-Time, Actionable Data: Immediate analysis and reporting enable retailers to respond quickly to shopper preferences.

  • Flexible Deployment: Suitable for various store types, scalable from single locations to retail chains.

  • Comprehensive Support: Includes hardware supply, AI model development, installation, calibration, and user training.

  • Privacy Compliant: Ensures anonymity by using autogenerated customer IDs without personal data collection.

If your retail operation seeks to enhance shopper insight and optimize store performance through cutting-edge AI and depth vision technology, this turnkey solution is designed to meet those needs with precision and reliability.